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BELNEFTEKHIM CONCERN DISTRIBUTION CHANNELS OUR BUSINESS VISION Belneftekhim Concern and Belarussian Petroleum Trading House philosophy is to establish and maintain distribution channels in strategic supply regions for Belarussian petrochemicals and petroleum products. This milestone has been underlined as the mainstream direction of future development, export expansion and income growth. Tough and strict competitive rules of world economy determine that today’s business survival and further prosperity are based on efficient and operating distribution system. Focus on producing high-quality and inexpensive goods is not the only case nowadays. Our mission lies in motivating prospective customers to buy Belarussian products and to make them stay with us while markets are fully overstocked by different alternative stuff. So we do see that is the function to fulfill for our distribution channels providing personal approach to any foreign consumer, flexible financing instruments and reliable logistics. FOUNDATION MODEL Belneftekhim Concern and Belarussian Petroleum Trading House thoroughly studied world transnational trading corporations’ experience of constructing sales and logistics systems. The results and Belarussian economy practice gave us the knowledge that the best institutional form for our activities in the foreign markets was establishing own overseas trading companies. The following principles laid the basis for launching Belneftekhim Concern regional companies: full control; The overseas companies stock capital is entirely formed by Belneftekhim Concern or its affiliated enterprises; insignificant participation in certain companies of the foreign capital is caused by the resident country legislation. Defined approach allows us to completely operate any distribution channel’s business implementing necessary personnel designations, obligatory decisions to carry out and audit functions to control commercial and financial activities of our regional companies. regional differentiation; Final decisions for a regional company foundation were made after marketing researches of Belarussian petrochemicals distribution geography had been conducted and the following feasibility studies had approved the essential necessity to be represented in certain leading countries-partners of the prospective priority; Detailed analysis of Belarussian petrochemicals foreign trade balance guides our overseas companies’ commerce providing optimum selection among bill of goods characteristic for the certain regional market. vertical and horizontal integration; All our overseas companies are interlocked in united system with the centralized management and have got real export supply scopes for all rage of goods producing by the Belneftekhim Concern enterprises. flexible coordination. Belneftekhim Concern centralized distribution system and potential possibility to manage goods flows ensure harmony business activities of overseas companies and power for production supply switching when needed. SYSTEM MANAGEMENT Belarussian Petroleum Trading House is the head entity for Belneftekhim Concern distribution channels and is granted authorities of the managing company. While control Belneftekhim Concern distribution channels Belarussian Petroleum Trading House is to achieve the following goals: overseas companies business planning; operating arrangements for Belneftekhim Concern distribution channels; coordination policy for producers and trading companies; problem-solving management between Belneftekhim Concern enterprises and overseas companies; supervisory control over regional companies activities; analytical maintenance of export operations; regional markets conditions monitoring; functional improvement and development of distribution channels. INTEGRATED STRUCTURE Today Belneftekhim Concern distribution channels is the incorporated system of 7 overseas affiliated companies and Belarussian Petroleum Trading House. Commonwealth of Independent States markets: Belneftechim-ROS Ltd. ( Baltic Trade Company LLC ( BNH Ukraine Ltd. ( The European market: Oil Logistic Ltd. ( Transchema CJSC ( Vestoil S.R.L. ( BNH – Oil Polska Ltd. ( The South-East and Belneftekhim Shanghai Trading Co., Ltd. ( BNH Petrokimya Ticaret Limited Sirketi ( The department of Belarussian Petroleum Trading House responsible for Belneftekhim Concern overseas trading companies’ business is Distribution Channels Division. GAINED EFFECT Conducted analysis of Belneftekhim Concern overseas trading companies’ business activity relevantly proved conceptual correctness of distribution channels construction methods and the mainstream directions of its embodiment. Even at this moment the taken approach has allowed to decide a number of issues essential for Belarussian petrochemical export: deeper, more comprehensive and exact analysis of supply markets; real efficiency improvement of advertising and promotion activity; widening the range of new consumers for Belarussian production; achieving a considerable number of direct customer; individual approach methods to every consumers at regional markets; possibility to control supply markets of Belarussian production and pricing on them; constant export prices increasing for the domestic enterprises’ production. ADDITIONAL INFORMATION Distribution Channels Division of Belarussian Petroleum Trading House: Phone/fax: +375172719610 E-mail: otps@bntd.solo.by Regional affiliated companies: Belneftechim-ROS Co. Ltd. Joint stock capital structure: Belneftekhim Concern – 100 % Main fields of business: petrochemical production sales CEO – Mr. Kostechko Mihail Ivanovich Post address: 23/3 Bolshaya Novodmitrovskaya str., Moscow Russian Federation 127015 Phone/fax: +74959566123 E-mail: info@belneftehim-ros.ru Web-site: www.belneftehim-ros.ru Baltic Trade Company LLC Joint stock capital structure: Belneftekhim Concern – 50 % Byelorussian transport company JCJSC – 50 % Main fields of business: petrochemical production sales petroleum products sales CEO – Mr. Shamko Vladimir Konstantinovich Dmitriy Donskoy str. 35-a, Phone:+7 4012 601 806 Fax:+7 4012 586 147 E-mail: bel.btk@mail.ru BNH Ukraine Ltd. Joint stock capital structure: Belneftekhim Concern – 70 % Naftan JSC – 30 % Main fields of business: petrochemical production sales; petroleum products sales CEO – Mrs. Viguro Galina Vladimirovna Post address: 35 Gonchara str., Kiev Ukraine 01034 Phone/fax: +380442721019 (22) E-mail: office@pbnh.com.ua Web-site: www.pbnh.com.ua Oil Logistic Ltd. Joint stock capital structure: Belaruskali PA RUE – 55 % Belneftekhim Concern – 25 % Belorusneft PA RUE – 10 % Naftan JSC – 10 % Main fields of business: petrochemical production sales; petroleum products sales logistical services CEO – Mr. Demidov Vladimir Veniaminovich Post address: 1a Apes iela, Riga Latvia LV-1039 Phone: +3717185750 Fax: +3717185754 E-mail: info@logistic.lv Web-site: www.logistic.lv Transchema CJSC Joint stock capital structure: Belarussian Petroleum Trading House – 51 % Belorusneft PA RUE – 49 % Main fields of business: petrochemical production sales; petroleum products sales; logistical services Acting CEO – Mr. Selvich Gennadiy Anatolievich Post address: 4a Zemaitijos str., Vilnius Lietuva LT-01134 Phone: +37052629545 Fax: +37052629577 E-mail: info@transchema.lt Web-site: www.transchema.lt BNH – Oil Polska Ltd. Joint stock capital structure: Belarussian Petroleum Trading House – 61 % GrodnoAzot JSC – 15 % Lidskaya lakokraska JSC – 14 % Svetlogorsk khimvoloklo PA RUE – 5 % Naftan JSC – 5 % Main fields of business: petrochemical production sales; petroleum products sales; chemical raw materials procurement for the needs of Belneftekhim Concern plants The Chairman of Board – Mr. Shchigelsky Valentin Pavlovich Post address: al. Wilanowska 313A, 02-665 Warszawa Polska Phone: +48225080111 Fax: +48225080112 E-mail: info@belneftekhim Web-site: www.bnhoil.pl Vestoil S.R.L. Joint stock capital structure: Belneftekhim Concern – 50 % “AMG-AGRO MANAGEMENT GRUP”S.R.L. – 50 % Main fields of business: petrochemical production sales; petroleum products sales CEO – Mr. Albu Yuriy Borisovich Post address: Mihai Vitiazul str. 11 (3rd floor), Kishinev, Moldova, 2004 Phone: +373 22 82 99 81 Fax: +373 22 82 99 85 E-mail: vestoilmd1@mail.ru Belneftekhim Shanghai Trading Co., Ltd. Joint stock capital structure: Belneftekhim Concern – 90 % Hengsen (Shanghai) Co., Ltd. – 10 % Main fields of business: petrochemical production sales; chemical raw materials procurement for the needs of Belneftekhim Concern plants CEO – Mr. Maslovsky Yan Valerjevich Room 1307, 707 Zhangyang Rd., Pudong New Area, Shanghai 200120 Phone: +862158359466 Fax: +862158351269 E-mail: ymaslouski@gmail.com BNH Petrokimya Ticaret Limited Sirketi Joint stock capital structure: Belarussian Petroleum Trading House – 70 % Naftan JSC – 15 % Mogilevkhimvolokno JSC – 15 % Main fields of business: petrochemical production sales CEO – Mr. Grebenev Sergey Viktorovich Senlikkoy Mah. Yeni Baglar Cad. No. 23/2 34153 Florya-Bakirkoy-Istanbul Turkey Phone/fax: +902125980310 E-mail: belneftekhim.turkey@gmail.com Web-site: www.belneftekhim.com.tr
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